data services
As part of our offering to businesses a, we have developed a data service for both B2C and B2B businesses of all sizes and sectors, including the events industry. We have supported brands in transforming their data to enable them to have a single view of the customer, that is built into their ticketing for events, webinars and email campaigns.
Our solutions are tailored to clients’ specific requirements, budget, and timelines. They are scalable, built with future needs in mind and are now configurable to mid-sized businesses. We take the time to understand how our customers operate and how the technology fits together to enhance their company’s offering.
Where are you on your data journey?
Following a discovery session, we walk you through what we think you need.
1. Set up for Success
Organise the data
Create a single view of the customer
Full data audit
Gross records
Suspends
Net records
Data quality
Security/compliance in place for data
Tech stack in place
Retainer
2. Deliver success
Recruitment
Drive more new registrations
Welcome to ensure registrations “stick”
Retention
Activity to maintain and engage relationship
Reactivation
Reversal of lapsed/lapsing behaviours and indicators
Drive more sponsors and exhibitors
Recruitment
Retention
Reactivation
First steps to segmentation
Free tools – SIC coding, Census…
Relevant comms for database members
Data augmentation
Automation of customer journey
For example:
Welcome routine
Post purchase/registration routine
Lapsing
