The 7 stages of database

Absent

No data collection

Liability

Passive data collection, some data volume, basic selling

Naive

Data is now secure

Entry

Data is now cleansed and collection is assertive

Progressive

Increased data volume, customers are engaged and segmented and you'll now benefit for LTV

Expanding

Data volume increases even more and selling is tailored to each customer

Mature

Data volume is even bigger and selling is personalised to each customer

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