Pride of Britain Hotels

Britain's leading luxury and boutique hotel collection with a longstanding reputation for excellence.

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Pride of Britain Hotels

Britain's leading luxury and boutique hotel collection with a longstanding reputation for excellence.

No more than 50 independent, mostly family-owned hotels, each with its own distinctive style and character, and all run by people with a passion for great hospitality.

Our challenge

To organise and manage customer data to help identify the target audience; to understand their behaviour, the reasons for such behaviour and their media consumption.

What we did

Design, build and manage a customer centric database to give a single view of digital information gathered from all guest touch-points.

The database is designed to:

  • Optimise customer profiling
  • Identify marketing opportunities with measurable results
  • Increase employee productivity
  • Promote customer loyalty
  • Increase bookings

Results

Customer knowledge has improved immeasurably through database growth of 300% + enhanced by geo-demographic profiling.

"Data Know How have transformed our ability to capture and use customer records properly. We have total confidence in them."

Peter Hancock, Chief Executive, Pride of Britain Hotels