Pride of Britain Hotels

Britain's leading luxury and boutique hotel collection with a longstanding reputation for excellence.

Great hospitality is the key to Pride of Britain’s long-standing reputation for excellence in hotel-keeping. Ours is a collection of independent, mostly family-owned hotels in some of the most beautiful locations around the British Isles. Each has its own distinctive style and character, and all are run by people with a passion for great hospitality.


To organise and manage customer data to help identify the target audience; to understand their behaviour, the reasons for such behaviour and their media consumption.

What we did

Design, build and manage a customer centric database to give a single view of digital information gathered from all guest touch-points.
The database is designed to:

  • Optimise customer profiling
  • Identify marketing opportunities with measurable results
  • Increase employee productivity
  • Promote customer loyalty
  • Increase bookings


Customer knowledge has improved immeasurably through database growth of 300%+ enhanced by geo-demographic profiling.

Pride of Britain hotel case study

"(The Adactus data team) have transformed our ability to capture and use customer records properly. We have total confidence in them."
Peter Hancock, Chief Executive, Pride of Britain Hotels