Pizza Hut

Creating loyalty, making it personal

The first Pizza Hut Restaurant in the UK opened in Islington over 40 years ago to a pizza craving nation and now there are 10,000 employees working in over 260 restaurants up and down the country, serving 3 million guests a month.


To develop and build a loyalty app to reward regular customers on a personal level with relevant offers.

What we did

In just 4 months, we developed and built a new loyalty app using Xamarin.

Some of the key features being:

  • Integrates with other partner platforms & services
  • Fast and secure login
  • GPS search and location
  • Booking and ordering
  • Promotions and offers
  • Social media reviews

PHR phone

"We are truly delighted with the loyalty app, the attractive look and feel, the simple user journey and the truly integrated “back end” makes the app a great tool for our guests to use as well as a great asset for the Pizza Hut Restaurants Business. To have completed such a comprehensive project in such a short amount of time is true testament to our partners at Adactus.”
Victoria Clarke, Head of Marketing, Pizza Hut Restaurants UK