Creating a single view customer database
A value-adding partnership to achieve Lyrical's company objectives.
To enhance the value of an existing database that fed into print media and has now been exclusively digital from Feb 2021!
The data had become very fragmented, which needed to be resolved.
What we did
Created a fully functioning single view customer database
This database can now be segmented and used as a marketing tool for Lyrical and its partners.
Working with approved third parties to improve database quality, and database integrity enhanced for marketing activities leading up to the Installer Live Show.
Shared company objectives for the next 12 months to allow Adactus to help achieve them through tech solutions.
Honest feedback - to ensure the right outcome is delivered.
Discussions to develop an API solution to allow Lyrical to run their own queries through the database.