Driving change to continually improve service and distribution

Adactus’s longest standing client, is the UK’s leading independent distributor of haberdashery, sewing accessories and needle-crafts with over 50,000 items on offer to over 10,000 customers nationwide.


Groves emphasis was on big orders with the large retailers with 70% of orders coming from the large retailers and 30% from small – Adactus reviewed the current process and recommended an approach that allowed search for 1,000’s of items to be logical and user friendly , offering a filtering platform. The platform allowed for opportunities to upsell that complimented the physical experience that the customer was used too.

What we did

We provided a dynamic platform that enhances the sales of older stock and introduce new products, increasing volume sales, improving the user journey and overall experience.


They are able to offer the client a better experience whilst offering the same Groves quality that they have always been used too. Driving change and continually improving the offering. A super-efficient bespoke platform offering ordering, payment and delivery within 24hrs via barcode scanning and computerised stock management.

Groves Screen

“Once again Adactus have delivered a truly professional service in providing a seamless integration to our new hosting platform. Groves’ reputation hangs on our ability to offer our customers a first-class ecommerce experience and Adactus always go that extra mile to ensure that any changes to our online presence is as painless as possible.”
Andrew Groves, MD, Groves