Goals wanted to take advantage of the explosive growth in the mobile and social media markets and maximise the potential this offered to communicate with their customers, who make up the same demographic.
By creating an advanced cross-platform mobile application, Adactus ensured that Goals’ customers, in particular team captains in charge of bookings, could more easily communicate with their squad, make a booking for a match and find additional players at short notice. Furthermore, players can pay their share of the booking fee online, taking pressure off the captains who previously had to pay the full amount themselves.
The response from Goals’ customers has been encouraging with over 10,000 signing up within the first couple of months.
This compelling mobile solution from Adactus has reduced cancellations whilst improving customer loyalty, keeping everyone up to date with the latest results, league rankings and forthcoming events. As a consequence, more football is being played by more people, more often in Goals’ 47 soccer centres in the UK.
“By providing a fun, user-friendly mobile app we expect to see an increase in bookings. Just securing one additional match per day, per branch, results in a substantial increase in revenue across the business.” Keith Rogers, CEO, Goals
To check out the mobile app follow this link for Apple devices and this one for Android, and to read the bigger story Blog.