With the emergence of so many channels providing information on customer behaviour, customer expectations, buying habits and just about everything else, it’s no surprise that CRM is at the top of everyone’s priority list. But how best to take advantage of these opportunities to improve customer relations and deliver long-term competitive edge?
Making a meal out of data
New technologies and channels have and will change the way customers behave both on and off site. Mobile campaigns that consistently offer points, rewards and preferences have reliably been shown to bring in new business and inspire brand loyalty.
Mobile technology has totally transformed how we interact with brands and has become central to promoting loyalty and increasing sales. Restaurants, for example, are now developing more advanced mobile strategies that include online ordering, loyalty and delivery apps, and key to their success is having the right technology platforms that make good use of the data provided.
Whether you’re a B2B or B2C business the critical thing is to have a strategy in place that measures, manages and analyses information allowing you to make better business decisions moving forward. There's really no point in collecting data if you're not going to use it, customers will soon lose faith in a brand if they're continually receiving inappropriate communications such as vouchers for chicken wings when they're vegetarian or perhaps 'Kids Eat Free!' when they don't have children.
Turning data into profit
Technology is now readily available and affordable to growing businesses, and data analytics can drive real insight across multiple data capture points such as your loyalty scheme, website and mobile app.
Data analytics come into their own by reliably predicting the future based on specific, unbiased, data-driven information that drills down to the facts - rather than relying on averages.
With more than 15 years’ experience in delivering technology solutions to the hospitality sector, Adactus and their analytics team, Data Know How
, has the perfect combination of business and technical know-how to give their customers what they want.
Don’t wait to get your customer relationships on a better footing; the longer you treat them as a generic mass and forget that they are individuals with specific needs, the more likely they are to leave you for someone who treats them better. So, before that happens, get in touch with us, and we’ll help you to segment and show that you care. After all, you have nothing to lose, and happy, loyal customers to gain!