CRM


Eat Drink Sleep magazine is an industry leading B2B publication that goes out to over 50,000 hotels, restaurants, bars and pubs in the UK and this month they're running a double page feature on Adactus in the run up to Restaurant Tech Live in London, 26-27 September.



You can find the Adactus article on pages 20-21 of their emagazine, alternatively here's a copy of the editorial and we hope you'll come and visit us at the Exhibition on Stand 8154.

Mobile Tech – The Key to Guest Engagement

Adactus has been at the forefront of mobile technology for over ten years, working with several major restaurant brands. We built Pizza Hut Delivery’s first online ordering system and developed Pizza Hut Restaurants’ loyalty app. We’ve recently started working on operational solutions for TGI Fridays and we’re about to launch a new, mobile-focussed website for a famous hamburger chain – watch this space!

Our analytics team, Data Know How, has provided CRM and data analytics for TGI Fridays, Café Rouge, Bella Italia and other restaurant brands, as well as a number of high-end hotels.

The secret ingredient is that we really get to know our clients, their business and their guests. We’ve a wealth of restaurant experience and knowledge coupled with a deep understanding of how technology enables guest engagement. We don’t really do tech-speak, we talk about what you want customers to see, do, feel – and go from there.

Adactus mobile solutions include ordering, payment, booking, location finders, menus, loyalty rewards, vouchering – in whatever combination works to better serve your guests and grow engagement with your brand. We’ll integrate seamlessly with your existing systems.

If the digital experience you offer your guests is not simple or beautiful, it will fail. We design guest experiences that are both simple to follow and beautiful to look at, a pleasure to use.

And all the while, we’re gathering data for CRM – so you can get real insight on what different guest groups want from you, and how well they think you’re doing. Through a “single view” of your guests’ behaviours, we’ll help you see patterns in their visits and spending, see which products or services they love (or avoid) and develop an understanding of how your brand fits with their lives. As a result, you can deploy more personalised, relevant and timely marketing campaigns with better ROI than any “one-size-fits-all” campaign can deliver.

Our MD, Scott Muncaster, worked with large restaurant brands before taking the helm at Adactus. He believes that, too often, technology is deployed because “we need an app” or “we need a new website” rather than in support of a core business need:

 “Running a successful restaurant has always been about great food, a venue people want to spend time in, excellent service. Mobile technology - because it is with guests before, during and after their visit -  can help restaurants evolve and improve all three.”


 
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